Contractors World - Interactive advertising

Interactive Advertising That Sells

	Interactive advertising adds a completely new dimension to the way companies promote their products and services. What can you do with your advertisements in Contractors World? On a simple click, visitors can open up a brochure to present the product in details - click here. New product? Product to demonstrate? Exhibition stand? Give visitors a walk-around with streaming video. Your video, your video and our editors, or we can produce a video for you. This is what our video production partners can do. Here is a 5 min video showing animation, outdoor action, time-frame and other techniques to promote your products. See video demo. Have customers with something to say? Steaming video will allow you to show the customer's comments. Lead customers through to an enquiry form that asks the questions you need to know to provide the appropriate response. Let customers link immediately to your web site or send an email. Interactive advertising allows customers to react immediately and for you to follow up quickly.	In a May 2009 Texterity survey of nearly 34,000 readers of digital magazines or newspapers: * CLICK HERE FOR FULL SCREEN 91% of the respondents said they had taken some action regarding the editorial or advertising content after reading a digital publication. The top three responses: 56% discussed an article or advertisement with others. 51% said they had looked at the advertiser’s web site. 43% said they had emailed content to a friend or colleague. Research shows there is more and more acceptance of this ecological form of publishing. Who says "Digital publications are not read?" . . . and advertising rates lower by as much as 90% over competitive print media. Apart from interactivity, what other benefits does advertising in Contractors World offer: Advertising rates significantly lower than printed publications - as much as 90% savings because there are no printing and distribution costs. Contractors World is linked to CMLDIR.COM - an online buyers guide for the construction, building, mining and quarrying industry that has been established for over 10 years. The many people using the buyers guide to request information will be invited to subscribed to the free issues of Contractors World. For maximum effect and reach, Contractors World will be made available in various formats - Flash, PDF and standard web html as well as on CD-ROM. Contractors World is optimized for every page and every brochure is indexed by leading search engines such as Google, Yahoo, etc. Source: http://www.emediavitals.com/article/17/new-life-–-and-revenue-opportunities-–-digital-magazines
	Digital publications provide unequalled feedback: Contractors World visitor tracking can see: how many people look at pages . . .and for how long . . .and from which countries What action readers took - watched video, read brochure, clicked through to web site, etc. This data is used by the editors to adjust editorial in response to reader analysis. If the data shows that the longer, more in depth articles are read by a large numbers then more such articles will be delivered. If they see that readers prefer shorter articles or more specific pages such as new equipment, then we can deliver the material for higher readership. The benefit is increasing reader acceptance which means higher readership of advertisement.
	Digital publications are eco-friendly
general enquiry advertising rates

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